PREVIEW: OPI Couture de Minnie Collection
OPI Walks the Runway with New Couture de Minnie Nail Lacquers, Inspired by Minnie Mouse
OPI announces the launch of its Couture de Minnie collection, including four limited edition nail lacquers and one new Liquid Sand™ shade. Created in honor of Disney’s beloved character, the Couture de Minnie line explores the fashion-forward side of Minnie Mouse, mixing pink, fuschia and red shades with textural elements. In addition to three crème lacquers, the Couture de Minnie line features a red and white polka dot glitter shade and the strawberry-hued Liquid Sand nail lacquer in Magazine Cover Mouse to give nails a sparkly, matte finish.
“Last summer, OPI created a ‘Vintage Minnie Mouse’ line. Women around the world fell in love with the fun and playful shades evocative of Minnie’s traditional look,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “This year, OPI is exploring a different side of Minnie Mouse. The Couture de Minnie collection draws inspiration from Minnie’s iconic style and incorporates trends most recently seen on the runways, from standout shades to fun textural elements.”
The Couture de Minnie collection includes:
Couture de Minnie nail lacquers each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Liquid Sand lacquers should always be worn without top coat. This limited edition promotion will be available beginning June 2013 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.
PREVIEW: Nicole by OPI Scandalous! Neons & Notorious! Neons
Nicole by OPI Announces Two New Limited Edition Neon Mini Kits, the Brand’s First Neon Lacquer
Nicole by OPI launches its first neon nail lacquer with two limited edition mini kits. Scandalous! Neons includes vivid shades of blue, purple and pink while the Notorious! Neons includes vibrant shades of green, fuchsia and orange.
Each Neons kit includes a special white base coat, to be applied before adding color, allowing true neon pigments to pop. “These kits offer the hottest hues in a mini size to complement summer styles,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Think of your nails as a blank canvas. With these color combinations, there are endless options for creating works of art.”
In addition to the white base, Scandalous! Neons includes:
Along with white base, Notorious! Neons includes:
“The shades included in both sets are perfect for accessorizing fingers and toes with bright pops of color,” adds Weiss-Fischmann. “The first step is to apply the white base coat followed by the desired neon shade; finish with one coat of Nicole by OPI Top Coat Plus to achieve intense neon color with a glossy finish.”
Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. Scandalous! Neons and Notorious! Neons mini packs will be available in stores beginning May 2013 for $10 each at retailers including Meijer, CVS, Duane Reade, H-E-B, Kroger, and ShopKo. Top Coat Plus will be sold alongside the kits for $7.99. In Canada, the kits will be available for $12.50 each and Top Coat Plus for $10.99 at Loblaw, Jean Coutu, Rexall, London Drugs, and Shoppers Drug Mart.
PREVIEW: OPI San Francisco Fall/Winter 2013 Collection
OPI Launches the San Francisco Collection for Fall/Winter 2013
San Francisco by OPI brings street chic style with West Coast flair to nails and toes for Fall/Winter 2013. This new collection features a palette ranging from sky and sea-colored hues of blues and gray to reds, burgundies and browns inspired by some of the city’s most iconic elements – Chinatown, the Golden Gate bridge and the Embarcadero. This fall mélange is mixed with texture, seen in three new Liquid Sand™ nail lacquers in earthy hues of taupe, blue and gray: It’s All San Andreas’s Fault, Wharf! Wharf! Wharf! and Alcatraz…Rocks. Liquid Sand lacquers dry to a textured, matte finish, infused with reflective sparkle.
“To me, the women of San Francisco and the city itself really epitomize today’s multifaceted beauty consumer,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “San Francisco offers a European flair with distinct West Coast attributes. These elements inspired a collection of urban chic nail lacquer shades, thanks to the sophisticated combination of high fashion and eclectic street style.
“With twelve colors ranging from moody grays and blues to garnet and ruby jewel tones, these lacquers are designed to accessorize fall’s hottest looks, from military details to winter whites,” continues Weiss-Fischmann. “On fall runways, models were seen wearing luxurious textures from head to toe. The three new Liquid Sand nail lacquers incorporate the texture trend through nails, with rich matte finishes in colors to complement the season’s fashion.”
San Francisco by OPI includes the following shades:
San Francisco nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Liquid Sand nail lacquers should always be worn without top coat. San Francisco by OPI will be available August 7, 2013, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.
PREVIEW: Nicole by OPI LIMITED EDITION Gumdrops Collection
“Sugar” Coated Nails!
Nicole by OPI Announces NEW Limited Edition Gumdrops Nail Lacquers
Nicole by OPI launches Gumdrops – six new limited edition matte texture shades designed to give nails a mouthwatering manicure. With a “sugar-like” finish that lightly shimmers with fine glitter particles, Gumdrops features brilliant candy colored hues.
“These shades are sure to satisfy any sweet tooth,” explains Suzi Weiss-Fischmann, Nicole by OPI Co-Founder & Artistic Director. “By combining groundbreaking texture technology with some of the hottest trends including matte and shimmer finishes, Nicole by OPI has created a new line of lacquers for cutting-edge manicures. Worn without top coat, Gumdrops lacquers dry to a textured matte finish to give nails a “sugar” coated appearance.
Gumdrops shades include:
Nicole by OPI Gumdrops nail lacquers should always be worn without top coat to achieve the unique textured matte finish.
Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. This limited edition collection will be available beginning May 2013 for $7.99 each at retailers including select Walmart (May 2013), CVS (June 2013), Rite Aid, Kmart, Kroger, Ulta, H-E-B, and Duane Reade locations (August 2013), In Canada, these shades will be available for $10.99 each at Shoppers Drug Mart, Walmart Canada (July 2013), Jean Coutu, Loblaw, and London Drug (August 2013).