PREVIEW: OPI Oz The Great and Powerful Collection
OPI Celebrates Disney’s Oz The Great and Powerful with Limited Edition Nail Lacquers, Including NEW Liquid Sand Hue
OPI announces the launch of six limited edition nail lacquers and a new Liquid Sand™ shade, inspired by Disney’s Oz The Great and Powerful. With an all-star cast that includes James Franco and Michelle Williams, this highly-anticipated film opens in theaters on March 8, 2013.
“OPI is very excited to take this fantastical journey with Disney,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Inspired by the magic of Oz The Great and Powerful, this SoftShades collection captures the whimsy seen in the film, from glittery shades packed with white, gold and silvery iridescent confetti – Lights of Emerald City, When Monkeys Fly! and Which is Witch? – to soft neutrals in white, beige and pink – Don’t Burst My Bubble, Glints of Glinda and I Theodora You.
“The new Liquid Sand nail lacquer – What Wizardry is This? – features OPI’s groundbreaking technology for a textured, matte finish infused with reflective sparkle,” adds Weiss-Fischmann. “This rich taupe hue was designed for James Franco’s character, the great Wizard of Oz, and is sure to make a bold statement this spring.”
With a mix of soft crème and warm glitter shades, the line is ideal for layering to create rich, complex looks. In addition to the Liquid Sand nail lacquer in What Wizardry is This?, the promotion includes:
As with all OPI nail lacquers, the shades inspired by Oz The Great and Powerful contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application.
This limited edition promotion will be available beginning March 2013 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.
REVIEW: OPI Spring/Summer 2013 Euro Centrale Collection
Get your eyes ready for the entire Spring/Summer 2013 collection from OPI! This set includes creme- and shimmer-finish polishes along with one adorable glitter polish.
Let’s get to the swatches now, shall we?
This is one coat of Polka.com layered over You’re Such a Budapest (swatched a few pictures below). Polka.com is a clear-base polish with fuchsia, teal, and purple hex glitter. I love the mixture of spring colors in this glitter!
OPI…Eurso Euro is a vibrant purple-blue creme polish that has a jelly-like consistency when applied. This polish dries with a rubber finish, so you can use a top coat to make it shiny. I used two coats in the photo above.
Suzi’s Hungary AGAIN! Eat up, Suzi! :) OPI comes up with some of the cutest polish names, haha. This cute pink has a subtle silver shimmer. This is two coats.
You’re Such a Budapest is my favorite from this collection, especially with Polka.com layered on top. This gorgeous lilac creme has a slight shimmer as well, but you cannot see it from far away. Three coats required for opacity.
Can’t Find My Czechbook is a muted, dusty blue-green creme. Application is smooth and perfect with just two coats. Can’t find your “Czechbook”? That’s okay, you can pay me in cash. ;)
My Paprika is Hotter than Yours! Whoo-whee, this color is hot hot hot! The name is absolutely suiting for such a bright orange-red color. Pictured is two coats.
Hands Off My Kielbasa! is a shimmering rose polish with a golden shimmer. Two coats pictured here. This is not a polish I would choose for myself, as it seems to clash with my skin tone.
I was not expecting to like Oy-Another Polish Joke! at all from looking at the bottle, but once I got it on my nails, I fell in love. This is such an interesting yellow-gold flecky polish. I think you’re supposed to layer it over another color, but the base is tinted yellow, so I used three coats to build it up. It has such a brilliant shine in the sun!
A Woman’s Prague-ative is a polish that I would expect to be a part of OPI’s Designer Series (DS) collection because it has that kind of sparkle. This is a stunning bronze jelly-like polish with a golden shimmer. So pretty! I used two coats here.
Vant to Bite My Neck? No? I found this deep eggplant creme polish to be out of place because it’s quite vampy for a spring/summer collection, but boy, it’s a beauty. Two coats to cover up all the bald spots!
I Saw…U Saw…We Saw…Warsaw is quite a funky name, don’tchu think? This is a one-coater navy blue creme. I must warn you that this polish may stain your cuticles and nails, so be sure to use a base coat with this baby!
And here we have My Vampire is Buff. Ooh, I always get so excited when I have a beautiful, non-streaky nude polish! This is a gorgeous base for nail art or you can wear it alone for a classy manicure. I used three coats.
Whew! That was a lot of nail polish! What do you think? Did you see something you like?
Products provided for review.
PREVIEW: OPI Spring/Summer 2013 Euro Centrale Collection
The New Voice of Fashion
OPI Announces the Launch of Euro Centrale for Spring/Summer 2013
Classic meets contemporary with Euro Centrale by OPI for Spring/Summer 2013. Celebrating a region where history meets modern design, the collection’s twelve new nail lacquers offer a mixture of glamorous metallic hues; playful bright shades in periwinkle, aqua and pink; and creamy blues in indigo, midnight and aubergine.
“Czech Republic, Hungary, Poland and Romania make up an exciting new fashion hotspot,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “When visiting these countries, you’ll view Gothic churches alongside vibrant graffiti murals, blending two very different aesthetics. This fusion of old and new was also seen in runway looks during New York Fashion Week, where classic styles were reinvented with modern silhouettes and patterns.
“Euro Centrale boasts a wide variety of shades, ranging from pale nude to deep blue – and featuring everything from shimmering copper to aqua in between!,” continues Weiss-Fischmann. “Whether you’re looking to spice up a black and white print, or add neutrality to a vivid brocade, these lacquers are designed to accessorize spring’s hottest looks.”
Euro Centrale by OPI includes the following shades:
Euro Centrale Collection nail lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.
Euro Centrale by OPI will be available February 6, 2013, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each Nail Lacquer.
PREVIEW: OPI Mariah Carey Collection
CHART-SMASHING COLORS! OPI Partners with Multi-Platinum International Superstar Mariah Carey to Launch Limited Edition Shades, Featuring the Revolutionary New Liquid Sand™ Nail Lacquers
OPI announces the launch of eight new limited edition shades inspired and hand-selected by multiple Grammy Award winning recording artist Mariah Carey. These shades include four new OPI Liquid Sand™ lacquers featuring groundbreaking technology for a textured, matte finish infused with reflective sparkle.
“OPI is extremely excited to work with Mariah,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “She’s very passionate about beauty and her nails in particular. Her music, which includes 18 Billboard No. 1 singles, served as a wonderful inspiration for glamorous, sultry, vibrant colors.
“To pay homage to her iconic status, we wanted to launch her collection with something completely new and exciting. OPI Liquid Sand nail lacquer offers a never-before-seen look with a pebbled finish that lightly shimmers with fine glitter particles. Worn without top coat, Liquid Sand lacquer gives nails a unique textured matte finish worthy of a superstar.”
Mariah Carey by OPI includes four Studio Shades – ranging from pink glitter to rich plum crème – and four Stage Shades – each featuring the new textured finish. Studio Shades include:
Stage Shades include:
OPI Liquid Sand lacquers should always be worn without top coat.
Mariah Carey by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application. This promotion will be available beginning January 2013 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.
I am SO excited to try out the liquid sand polishes. They look so amazing! What do you think?